Trademarks & Brands

A trademark is a (any sign) sign used in trade to identify goods and/or services coming from one undertaking (having the “badge of origin” function).
Trademark rights are territorial rights. Trademark rights can be obtained by applying for a trademark in the territories of interest for the business. Having a registered trademark provides the strongest protection and registration is the most secure way to build a brand image, consumer confidence and goodwill.
Our services cover a range of activities aimed at protecting and enforcing trademark rights.
What kind of trademarks can be registered? One can say that the possibilities are almost limitless!
Traditional trademarks
  • word marks
  • figurative marks
Non-traditional trademarks
  • motion marks
  • multimedia marks
  • hologram marks
  • position marks
  • 3D marks
  • sound marks
  • color mark (single)
  • color mark (combination)
  • pattern mark
  • other type:
  • - smell/olfactory marks (currently not acceptable)
  • - taste marks (currently not acceptable)
  • - tactile marks (currently not acceptable)
  • - tracer marks

What we offer

Defining the strategy
Trademark Search & Clearance
Trademark Registration for

– national trademarks (before Oficiul de Stat pentru Invenții și Mărci (OSIM))
– EU trademarks (before European Union Intellectual Property Office (EUIPO))
– international trademarks (before World Intellectual Property Organization
(WIPO) via OSIM or EUIPO)

Representation during Oppositions & Appeals (before OSIM and/or EUIPO)
Input on Trademark Contracts

– Trademark Licensing

– Trademark Sale or Assignment

– Trademarks Coexistence Agreements

– Trademark Franchise Agreement

Trademark Enforcement (Cease & Desist (C&D) letters & court representation)
Trademark Litigation for any type of disputes, including:

– infringement claims (before courts)
– invalidity actions (before OSIM and/or EUIPO and/or courts)
– actions for revocation for non-use (before OSIM and/or EUIPO and/or
national courts)

Trademark & Domain Name Disputes (under the Uniform Domain-Name Dispute-Resolution Policy (UDRP) and/or in courts)
Trademark Watching Services
Trademark Portfolio Management & Trademark renewals
Due Diligence
Trademark Alternative Dispute Resolution Services (WIPO ADR & EUIPO ADR)

– mediation, conciliation and expert determination to resolve trademark disputes outside of court (before EUIPO or WIPO)

– EUIPO ADR SME special services for small and medium-sized enterprises (the opposition, cancellation and invalidity proceedings)

Representation to obtain EU 2024 Financing Program (SME Fund)

– trademarks & industrial designs voucher – 1000 EUR – covers 75% of official
registration fees (at EU/national level) and 50% (at international level)

Opinion